If you’re selling, you’re building a brand.
The only question is whether you’re doing it intentionally.
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Whether you’re a founder, solo entrepreneur, or artist, if you’re in the marketplace, you need to know how to package what you offer.
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Here’s the step-by-step process we’ll follow to shape your brand with purpose:
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Market & Competitor Research
Understanding the landscape you’re competing in is essential to building a brand that’s both unique and relevant. Through in-depth market and competitor research - including SWOT analysis - I identify what’s working in your industry, where the gaps are, and how your brand can show up with intention and clarity.
Target Audience Research
These are your people. Once we understand the landscape, the next step is identifying who you’re speaking to – and why it matters to them.
We’ll dig into their motivations, behaviors, and desires to help you pinpoint the individuals and communities most likely to connect with your offering – so you can build a brand that resonates and inspires action.
Identity Development
What exactly do you offer?
Why does it matter to you?
These are just some of the questions we’ll explore as we uncover the spirit of your brand. It’s not enough to know what you do – you need to know why you do it, and how to stay aligned with that purpose as you grow.
Personality & Voice Development
Now that we know what your brand stands for, it’s time to figure out how it behaves.
If your brand were a person, what would they sound like? How would they behave? Together, we’ll shape a personality and voice that feels true to your brand's values and ensures consistency across platforms.
Visual Language
Mood boards. Color palettes. Design! This is where we craft your brand’s look and feel. Drawing from everything we’ve uncovered – your audience, identity, and strategy – we’ll build a visual language that’s thoughtful, cohesive, and distinct.
Equal parts strategy and creativity, this is where your brand starts to feel real.
Brand Deck Development
I’ll put together a brand deck that pulls everything we’ve uncovered, packaged into a clear, compelling guide that reflects the full picture of your brand. From values to pain points to palette, this is your go-to reference for sharing your vision with others.
Depending on your needs, your deck may include:
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A breakdown of your target audience, value proposition, and mission
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A summary of your brand’s values and personality
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Your color palette, art direction, and design guidelines
IHP Beauty
A clean beauty brand bridging beauty and mindfulness, centering authentic expression, reflection, and inner peace.
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"We aim to inspire others to empower and express themselves confidently.
Helping our customers acknowledge their value and impact on the world while taking responsibility for their self-care is integral to holistic wellness"
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Keywords:
Pause, space, calming, centeredness
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Madeline Coffey
A mezzo-soprano opera singer seeking to showcase her versatility across classical and contemporary spaces. Together, we shaped her online presence to feel both elevated and accessible, crafting a visual and verbal identity that’s grounded, inviting, and timeless.​
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Keywords:
Clarity, authenticity, earthy, balanced
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THE PORCH
An event-listing platform tailored towards tourists of Martha’s Vineyard, providing a comprehensive array of events, activities, and networking opportunities for the island’s historically black enclave.​
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"THE PORCH provides detailed event information to make the island accessible to everyone – old and newcomers alike"
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Keywords:
Optimism, community, transparency, accessibility
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